novelno Chapter 575 Combination Fist
Chapter 575 Combination Fist
When buying an oxygen generator, be sure to choose a regular medical device!
An elderly man in a white coat appeared on the TV screen. This man had silver hair, a ruddy complexion, and a pair of gold-rimmed glasses. He had a very deep voice. He was a very knowledgeable doctor.
In fact, this person is an actor.
Many advertisements in later generations will find an actor with a good image and temperament to pretend to be an expert. Because this kind of actor is often very stylish and has a good camera sense, the effect is even better than some real experts.
Sometimes you can even find an older foreigner to pretend to be a foreign expert. Anyway, in the minds of many ordinary people, the moon in foreign countries is rounder, and the words of foreign experts are more convincing.
After all, experts are not entertainment stars. Experts have always been famous only in the industry. After leaving their professional field, how many people will know experts?
Therefore, if you find an actor with such a good image and temperament, and pretend to be an expert, the advertising cost will be reduced a lot, and the effect will be very good. As long as you don't name and name a certain expert in a certain field in the advertisement, it's not false propaganda.
The expert said in a straight voice: There are many kinds of oxygen generators on the market, but most of them have not obtained the formal medical device production license, let alone the certification of the Food and Drug Administration! Oxygen concentrators that have not been certified by relevant national departments can only be regarded as health care equipment, not medical equipment!
On the TV screen, the four characters Medical Equipment appeared, and then a red cross was placed on these four characters.
The expert said again: Health care products cannot replace medicines, and health care devices cannot replace medical devices! If health care devices are used as medical devices, sometimes not only will they not be effective, but they will also have side effects, making the condition worse, and even Life-threatening!
All kinds of health care products sold in the market have different levels of quality and effectiveness. Some products are not only ineffective, but will endanger your health! When you are shopping, you must keep your eyes open and don't be deceived.
When purchasing a household oxygen concentrator, you must choose a regular medical device! Puppy Portable Oxygen Concentrator is a regular medical device. The manufacturer has professional medical device production qualifications, and the product has also passed the medical device certification of relevant national departments!
Several certificates appeared on the TV screen at the right time, obviously telling the audience that we have certificates!
Next, the experts began to introduce the puppy portable oxygen concentrator, and the promotional content was also based on the routines of selling health products.
An old man feels dizzy, and he is fine after inhaling oxygen; a middle-aged man who has been busy all day returns home with a tired face, and he is refreshed after inhaling oxygen; a pregnant woman always feels unwell, and inhaling oxygen gives birth to a healthy baby My baby; a senior high school student who studied until late at night every day, was admitted to university after inhaling oxygen!
In addition, the advertisement also secretly added some material.
After inhaling the oxygen, the old man said to the camera; The oxygen generator I bought before was always worried that the effect was not good, and I didn't know if the oxygen coming out of it was real.
Now that I have used the Puppy Oxygen Concentrator, I am relieved. This is a regular medical device, and its safety must be guaranteed! It will definitely not deceive people like inferior health care products.
The middle-aged man said to the camera: I think the effect of medical equipment must be much better than that of health equipment, so I chose the puppy oxygen generator because it is a regular medical equipment!
The pregnant woman stroked her belly and said: After pregnancy, the doctor told me that oxygen inhalation can help the growth of the fetus, but there are still many health care products on the market that have quality problems, and there are many fake and shoddy products!
I'm really worried that it will hurt the baby in my stomach after using it. Fortunately, the Puppy Oxygen Concentrator is a legitimate medical device and will not pose a safety hazard like other health care products on the market, so I feel more at ease when using it!
During the process of showing up and speaking, several actors,
All are emphasizing that the puppy oxygen generator is a regular medical device.
As soon as the screen changed, the expert appeared again. This time, he did not promote the effect of the puppy oxygen concentrator, but began to introduce the advantages of medical equipment, especially in terms of safety, and gave an emphatic explanation.
Obviously, the focus of this advertisement is that medical devices are different from health care devices. While emphasizing the safety of medical devices, they belittle a wave of health care devices.
This kind of publicity is very targeted, and it is also in line with the routine of health care product advertising.
In the advertisements of health care products, they often start with a disease, emphasize the harm of a certain disease, and then start to introduce health care products that can prevent and cure diseases.
The introduction is introduced layer by layer, making consumers feel that if they don't use this kind of health care product, they will definitely get sick and die soon. This will make consumers pay for it even if they are frightened again and again.
The advertisement of the puppy oxygen generator distinguishes health care equipment from medical equipment, and then starts from the introduction of the hazards of health care products, as if to say, yours is a health care product, not a regular medical product, so immediately I'm going to die.
In the final analysis, consumers should be frightened first, and consumers will have a sense of urgency. Then come a few more cases of explaining from your own experience, and the things will naturally sell.
This trick is still very effective, and consumers are easily bluffed by this advertisement.
The main reason is that the reputation of health care products in the past two years has been a bit stinky.
After more than ten years of blindness and disorder in China's health care products industry, by the end of the 1990s, all kinds of problems were exposed, and news reports about unscrupulous health care products harming consumers emerged endlessly.
The various oral liquids that were popular in the past few years are no longer trusted by the public, and many health care product brands that were popular in the past have also completely disappeared.
In this context, the puppy oxygen generator hypes the difference between medical equipment and health equipment, and the effect is immediate.
Ordinary people don't know so much, they only think that medical equipment must be safer and more effective, and the experts in the advertisement fooled around, so they believed the propaganda in the advertisement.
On the second floor of a certain residential building, retired cadre Zhao was standing on the balcony doing Tai Chi.
Years ago, Lao Zhao had a stroke, but fortunately it was not serious, and he was sent to the doctor in time, without leaving too serious sequelae.
The doctor told Lao Zhao to exercise moderately and breathe more fresh air, so doing Tai Chi on the balcony became Lao Zhao's daily routine.
The reason why he didn't go out to practice Tai Chi, but stayed on his balcony was mainly because Lao Zhao was afraid of death.
In my own home, if I have another stroke, my wife can call 120. But if he suffers a stroke outside, if there is no kind person, his old life will be accounted for.
The balcony is next to the living room, and the big color TV in the living room is playing TV programs. Old Zhao measured himself, and he could just see the TV screen.
At this time, a voice came from the TV with a straight voice: When buying an oxygen generator, you must choose a regular medical device!
Lao Zhao's gaze was immediately attracted to him, because since he had a stroke, his son bought him an oxygen generator to inhale oxygen every day for health care, so when an advertisement for an oxygen generator appeared on TV, Lao Zhao would also Pay more attention.
The advertisements began to promote the safety of regular medical devices, and health care devices, like other health care products hospitals, are likely to be scams. Lao Zhao, who was concentrating on the TV, couldn't help frowning.
Lao Zhao was cheated by health care products. He also drank a lot of so-called oral liquids in the past, and those oral liquids were all under the banner of curing all diseases. As a result, Lao Zhao still went to the hospital because of a stroke.
This shows that health care products are useless! Since then, Lao Zhao no longer believes in health care products.
Seeing this advertisement now, Lao Zhao's heart beat again. He quickly brought the box and instruction manual of the oxygen generator his son bought for him, and wanted to check whether it was a medical device or a health care device.
After a closer look, as expected, this oxygen generator has not been carefully checked by medical equipment.
This is not a regular medical device. No wonder I still feel dizzy recently. It turns out that I was cheated by this health care product! Old Zhao thought to himself.
After a stroke, the body would have some symptoms of discomfort, coupled with the psychological hint of unsafe health care equipment, Lao Zhao suddenly felt that he was about to have a stroke again.
No, I can't use this oxygen concentrator anymore, put this oxygen concentrator away, and then go to buy regular medical equipment, so you can use it with confidence!
At the sales office of a certain brand of oxygen concentrator, the phone rings too much, and all dealers from all over the country call to return the products.
General Manager Wang couldn't help sweating profusely, and he roared anxiously: What's going on? There are so many dealers, and they all want to return the goods?
President Wang, we have found the reason! A subordinate hurried over and said, The agent said that our portable oxygen machine is not a regular medical device. It is a safety hazard, and it will cause problems if it is sold. So they dare not continue to represent it!
Hidden safety hazard? What safety hazard can there be? Mr. Wang snorted coldly.
The subordinates explained: The agent said that ordinary people still trust professional medical equipment more. For example, our oxygen generator does not have a medical equipment certificate, so it can only be regarded as a health equipment. Health equipment is not as safe as medical equipment.
We don't have any certificates for medical equipment, but didn't they all sell well before that? Mr. Wang continued to ask.
That's because other brands of oxygen concentrators didn't have medical device certificates before, but now it's different. There is a newly launched puppy portable oxygen concentrator, which is a regular medical device, and they have certificates! The subordinate answered. road.
Mr. Wang's expression changed slightly. Puppy is a well-known brand in China anyway, and major TV stations can often see their advertisements. It is not a good thing to have such a strong opponent entering the game.
The subordinate continued, The Puppy Oxygen Concentrator also played a new advertisement, saying that when buying an oxygen concentrator, you should buy regular medical equipment, so that safety can be guaranteed. Many health care products are of inferior quality. The effect will be harmful to health instead!
Fart! Mr. Wang snorted coldly: No matter who produces the oxygen generator, doesn't it all have to rely on the two packs of sodium percarbonate and manganese dioxide? It doesn't matter whether you have the certificate of the medical device or not, as long as you put this When these two things are put into water, they can produce oxygen. What's the difference?
Why do you say that if he has a certificate, he is safe and guaranteed, but if I don’t have that certificate, I am an inferior product? When will the chemical reaction need to be verified? Is it possible that there is no certificate, and there will be no chemical reaction! What kind of reason is this!
The oxygen concentrator of this kind of chemical reaction relies on chemical preparations, not the plastic container holding water.
Sodium percarbonate and manganese dioxide belong to chemical preparations, which are the products of chemical factories. All oxygen generator manufacturers buy these two preparations from chemical factories, repackage them and sell them, and some even repackage them. Hand it over to the chemical plant.
Regardless of whether there is a production license for medical equipment, it does not affect the chemical reaction. Even if you just find a water basin and throw in sodium percarbonate and manganese dioxide, oxygen can be produced quickly.
Therefore, in terms of effectiveness and security, it is simply nonsense to emphasize that certificates are more secure.
But ordinary people don't understand this!
Most people's common sense in science is actually very worrying. Not only in China, but also in developed countries. Some Western developed countries have more people who do not believe in science than developing countries.
But most people believe in authority, especially in the professional field. Products that have been carefully authoritative will often make consumers feel more at ease.
And a medical device certificate represents authority!
Mr. Wang sent someone to find the advertisement for the puppy oxygen generator, and then he cursed while watching the advertisement.
This ad was so targeted that even after seeing the ad, Manager Wang came up with the idea that the puppy oxygen concentrator is more effective.
We also need to shoot a new advertisement, which also needs to emphasize the medical properties of oxygen concentrators, and we must draw a clear line with health care products! Mr. Wang thought to himself.
Mr. Wang knows that as long as it is related to health care products, it will definitely leave a bad impression on consumers, so he feels that the original advertisement is no longer applicable, and now a new advertisement needs to be shot.
Of course, the new advertisement must link the product with medical devices as much as possible. Even if your product is not a medical device, consumers must think that it is a medical device.
The new advertisements were shot quickly, and then quickly put on the market.
Mr. Wang immediately sent people to monitor the situation of various sales channels, including offline agents and TV direct sales agents. He wants to know how the product is selling after the new ad airs.
Mr. Wang does not have a sales channel for hospitals, so he can only sell through agents in various places and direct TV sales. This was also the main channel for the sales of various health care products at that time.
Sitting in the office, Mr. Wang stared at the phone, waiting for the feedback from his subordinates.
Dinglingling... The phone rang, and Mr. Wang answered the phone immediately without any hesitation.
Hello, Mr. Wang, I'm Xiao Li. A few people came outside and said they were from the Health Supervision Office of the Food and Drug Administration. They wanted to see the person in charge.
The Sanitation Supervision Office of the Food and Drug Administration? It seems that this department is in charge of medical and health equipment? How did they come here? There shouldn't be any trouble, right?
Thinking of this, President Wang said, Take them to the reception room first, and I'll be right there.
After Mr. Wang finished speaking, he put down the phone, straightened his collar, and then went to the reception room.
When they came to the reception room, several people in uniforms were already waiting there. The leader introduced himself: Hello, I am the captain of the Second Squadron of the Inspection Brigade of the Sanitation Supervision Institute. My name is Liu.
It turned out to be Captain Liu! Mr. Wang hurried forward to say hello, and after a few pleasantries, he asked, Captain Liu is here. Is there anything we can do for you?
It's like this. We received reports from enthusiastic people that you published unapproved medical device advertisements, suspected of misleading and deceiving consumers. Captain Liu said with a poker face.
Enthusiastic masses? Why don't you just find the masses for nothing! Mr. Wang cursed inwardly, and then he opened his mouth to argue: Captain Liu, this is wronging me. We are a regular manufacturer, and the products we produce are all qualified. , How can we say that we misled and deceived consumers!
Captain Liu said, For consumers, it should be under the jurisdiction of the business management department or the consumer association, but since someone reported it to us, we should also investigate.
However, after our investigation, we found that you have indeed released unapproved medical device advertisements, and you have indeed violated the regulations. This time, you are here for this matter!
Where did our advertisement violate the regulations? Mr. Wang said with a face of disbelief.
Your oxygen generator is not a medical device registered with the Food and Drug Administration, so you can't advertise that the product has medical effects, otherwise it will be a violation of relevant regulations. Captain Liu said coldly.
Although our oxygen concentrator does not have the certificate of medical equipment, it is the same as the certificated oxygen concentrator, and the oxygen production effect is no worse than others! We are just promoting the facts. Mr. Wang continued to argue.
Captain Liu saw a lot of sophistry, he said: Mr. Wang, if you think you have done nothing wrong, then I will leave now, and at the same time I will hand over the matter to the business management department.
I don't know whether your production and operation items include medical equipment, but the industrial and commercial management department must know that they will have your registration information there.
Hearing about the business management department, Mr. Wang's face turned slightly blue. The inspection team of the business management department is much more difficult than this health supervision and inspection team.
Captain Liu went on to say, We are not here this time to punish you, but to ask you to make corrections. Non-compliant advertisements need to be removed immediately, and future advertisements must also be legal and compliant. There is illegal propaganda.
No fine? Mr. Wang asked subconsciously.
There is no fine this time. In fact, the fine is only a means, not an end. The purpose of our visit is to urge you to rectify in time. As long as you can rectify in time, we will not punish you lightly.
Captain Liu paused, then continued: But if you refuse to mend your ways after repeated admonitions, then we don't rule out using fines, or even more severe punishments.
Then our new advertisement was shot for nothing? Mr. Wang was very upset, he complained: There are so many health care products, all of which are advertised as medical products, you can't just arrest me!
Captain Liu said coldly: I told you when I came here that you were reported by enthusiastic people, and after our investigation, we found that there are indeed problems with your advertisements.
If other companies have the same problem, you are welcome to report it, and we will investigate the content of your report!
Report? Forget it. Mr. Wang quickly shook his head.
If the peers know about this and fan the flames by themselves, then don't expect to be in this industry in the future.
Mr. Wang personally sent Team Liu and his party to the gate of the company.
Mr. Wang, there is no need to send it off, please stay. Team Liu said.
Captain Liu, I'll have someone take down the advertisement immediately, and I will definitely make positive rectifications. Mr. Wang expressed his position again.
At this moment, a few strangers came out of nowhere and rushed in front of everyone.
Hi, I'm a reporter from Health Daily, can I interview you?
I'm a reporter from China Health. Captain Liu, what are you doing today?
I'm a reporter from Health Half-Monthly Talk, can you briefly introduce me?
These reporters spoke and raised their cameras.
Mr. Wang and Team Liu were taken aback at the same time, wondering why so many reporters suddenly appeared?
Instinctively, Team Liu became nervous. He was somewhat repulsed by reporters from the bottom of his heart.
Don't take pictures, don't take pictures at all! Liu Dui stretched out his hand to cover the camera.
It is common for localities and grassroots to reject journalists. Many of them feel that journalists are here to cause trouble, so when they encounter journalists, they push and hide when they can.
However, one of the reporters said: Captain Liu, I heard that your health supervision and inspection team has made outstanding achievements in rectifying illegal health product advertisements. Our readers would like to know more about it. Can you introduce your work experience?
Outstanding grades? Introduce work experience? Captain Liu was taken aback for a moment, and he suddenly realized that this seemed not a topic of finding fault, but a topic of performance!
If you talk about your work highlights in the newspaper, then you won't be able to accept the praise from the leader after you go back?
Although my job is just to do my job well, it doesn't seem to have any bright spots, but if it doesn't work, I can edit it now!
Thinking of this, Liu Dui quickly straightened his collar with his hands, then cleared his throat, and smiled on his face.
A few days later, in the early morning, Mr. Wang was sitting at the dining table having breakfast, in front of him was the newspaper delivered early in the morning by the postman.
Mr. Wang usually peels the boiled eggs, while looking at the headlines in the newspaper.
After stuffing the egg into his mouth, Mr. Wang also freed his hand and turned a page of the newspaper.
In the next second, he saw the name of his product appearing in the newspaper, and the content actually said that their product was investigated by the relevant department for suspected false propaganda!
The accompanying picture is the picture of Team Liu being interviewed.
Mr. Wang immediately thought of the report from the enthusiastic masses, of Team Liu's visit, and then of the reporter who suddenly appeared.
I've been tricked! Mr. Wang yelled, and the egg got stuck on his neck.
Cough, cough, cough! Boss Wang hurriedly bowed down and coughed vigorously, the egg finally spewed out of his mouth and fell to the ground.
The heartless dog raised at home immediately rushed to the eggs on the ground.
For Gouzi, everything that falls on the ground is mine!
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