novelno Chapter 598 Explosion
Chapter 598 Explosion
The sale of a blower for 500 US dollars was not concealed for too long. Domestic colleagues soon found out that Li Weidong put a casing on the blower, and he cheated Indians a lot of money.
Such things as deceiving people are always disgraceful, but in the eyes of many people, this has become a classic commercial marketing case. Later, some university professors even took this case to the classroom to explain it.
In the field of commercial marketing, many so-called classic cases actually have some deceiving elements, such as empty-handed white wolves, false propaganda, exaggeration, and laying eggs with chickens and so on.
But after all, this world judges heroes by success or failure. If you are a successful person, then using these methods will not only be harmless, but will become a good talk.
In addition, this incident also caused another impact, which is to make Chinese companies realize that Indians are easier to cheat, and when doing business with Indians in the future, they must ask for a higher price!
Oakland, California, USA, where the 2000 NBA All-Star Game was held.
Due to labor disputes, the nba in the last game was temporarily suspended, and finally completed the whole year with a shrinking season.
Now that the labor dispute is resolved, the nba game has returned to normal, and the nba all-star game has also resumed.
The lockout has caused great harm to the nba, at least in terms of commercial value, and the team's owners have also lost a lot of money. Therefore, nba president David Stern hopes to use this All-Star Game to make The nba has returned to its prosperity.
The slam dunk contest has always been the top priority in the NBA All-Star Game, and it is also the most watched project.
Also because of the suspension of the nba, the nba dunk contest has not been held for two consecutive years. The last slam dunk contest was the one when Kobe won the championship in 1998.
This year's slam dunk contest, NBA also invited the defending champion Kobe two years ago, but Kobe did not participate. But the slam dunk contest has never lacked outstanding young people. For example, in this year's slam dunk contest, Carter, McGrady, Francis, Stackhouse and others participated.
In the player's locker room, Carter took out a pair of brand new sneakers from his bag, which immediately attracted the attention of other players.
Vince, I haven't seen your sneakers before! Is it the latest model? It looks so cool. Francis asked.
There are many NBA stars who like to collect sneakers, and Francis is one of them. In the future, he will collect a lot of out-of-print sneakers.
Carter replied: This is a signed boot prepared by the sponsor for me, and it is going to be released after the All-Star Game!
Signed boots! Francis showed an envious expression on his face, and then he asked, Is there a name for this shoe?
Yes, they call this sneaker 'Demigod'. Carter replied.
Demigod? I thought it would be called a ufo! Francis said with a smile.
At that time, Carter did not have the nickname half man, half god, but because of his physical fitness, he often flew around the backboard, so the fans affectionately called him ufo.
As for the title of half-human, half-god, it was first called out by O'Neill.
Carter nodded: Yeah, I don't understand why I chose this name. It reminds me of Hercules in the myth, but I don't seem to have anything to do with that guy.
Hercules is Hercules, a hero in Greek mythology, and he is the illegitimate son of Zeus, so he has the blood of a demigod. When Westerners mention demigods, Hercules may be the first thing that comes to mind.
This pair of new sneakers named Half God quickly became the focus of the locker room.
After all, James Bond was born as a trendy brand designer, and he has been pursuing trends in the design of sneakers. Therefore, when he leaps to basketball shoes, it looks more like a trendy product than traditional basketball shoes.
In the field of sneakers, some young brands often bring amazing products. On the contrary, it is a big time-honored brand. The designer's thinking is relatively rigid, and there is often a phenomenon of relying on old money.
It is also for this reason that top brands such as Nike and Adidas often find some fashion brands to make joint models. The shoes are designed by the fashion brands, and the big brands only have a label.
If the market responds well, then use the sales channels of big brands to make a fortune. If the market responds poorly, then small brands will be blamed, and big brands will not lose too much.
In the slam dunk contest, Carter received the most applause and cheers just during the introduction of the players.
In this year's NBA All-Star Game, Carter was promoted to the All-Star Game by the fans as the top voter, which shows how popular Carter was at that time.
And from this year until 2002, Carter was the top voter in the NBA All-Star voting. Even if Jordan came back during this period, he failed to shake Carter's status as the top voter.
It wasn't until the Lakers won three consecutive championships, which greatly increased Kobe's popularity, that Carter lost the 2003 vote champion, but in 2004, after the Lakers entered the rebuilding, Carter immediately regained the NBA All-Star vote champion.
If it weren't for the huge fan base in China, Carter might still be the top voter in 2005 and 2006.
In those two years, Chairman Yao was in full swing in the NBA. With the support of Chinese fans, Chairman Yao won the NBA's vote champion for two consecutive years.
So in the first five years of the 21st century, the most popular star in the nba was none other than Carter.
And this slam dunk contest in 2000 was Carter's battle of the gods, and the strongest slam dunk king was born here.
This year, Carter faced very high-quality opponents, not to mention his cousin Tracy McGrady. The rookie Francis' physical fitness was overwhelming. Stackhouse was a top springer in high school, and Rich Davis was also a well-known the buckle general.
However, when Carter succeeded in the 360-degree windmill on the first dunk, the game seemed to be over.
In the following three dunks, Carter successively demonstrated a 180-degree windmill dunk after the rebound, the cooperation with McGrady's hand-changing, and a two-handed reverse dunk, successfully winning the dunk contest championship.
When Carter held up the slam dunk contest trophy, James Bond in front of the TV opened a bottle of champagne and cheered.
Hahaha, the 'Demigod' sneakers are about to sell out!
As hailed by James Bond, Carter's signature sneaker became an instant hit. On the second day after the slam dunk contest ended, a large number of customers flocked to Feiyue's flagship store, wanting to buy Carter's signature sneakers.
However, the boot is not yet available and fans will have to wait until Monday.
Even on Monday, this demigod sneaker is still sold in limited quantities!
This clearly shows that they are using the routine of hunger marketing.
However, this trick is very effective. Because the sneakers are sold in limited quantities, it has attracted more people to rush to buy them.
Carter's popularity, coupled with the strategy of limited sales, made this demigod basketball shoe become a phenomenon-level explosion that swept the United States overnight.
All the chain stores of Feiyue are full of customers waiting to buy half-length sneakers. Even if they can't buy them on the same day, they can make an appointment first, and pick them up directly after they arrive.
The entire Feiyue brand has greatly improved its brand awareness.
Historically, Carter participated in that session of the dunk contest, wearing a pair of and1 sneakers.
Although Carter was still carrying Puma's contract at the time, Puma's sneakers were too inexperienced to wear. Carter had already refused to wear Puma's sneakers to participate in the game.
So Carter began to try on various brands of sneakers, and was finally attracted by and1's Tai Chi sneakers, so he wore a pair of red and white Tai Chi sneakers and participated in the dunk contest.
With Carter's blessing, this shoe has undoubtedly become a hit, and it has also become the flagship product of the and1 brand. As a result, and1 once became the top five sports brands in North America.
To this day, and1 has to rely on the cold rice of Tai Chi sneakers to stabilize sales.
But unfortunately, and1 did not keep Carter, and Carter was eventually poached by Nike.
At that time, Nike had high hopes for Carter, and handed over the shox technology that Nike had painstakingly developed for more than ten years to Carter for promotion. This is the famous Nike bb4 sneaker.
The last person who received such treatment was God Jordan. At that time, Nike had just launched the air cushion technology, and Jordan was responsible for promoting it. Since then, it has established the status of Nike's industry leader.
The bb4 sneakers are really popular, but the half man, half god found that the part of his half man turned out to be his knees!
The knee injury greatly affected Carter's ability to fly. Carter's data began to decline. It was also for this reason that Nike's shox technology was questioned. Any immature shox technology was the main reason for Carter's knee injury.
In the end, Nike also decided to terminate the shox project. Perhaps this also shows from the side that shox technology does have security risks.
Now Carter is Feiyue's spokesperson, and the explosive basketball shoes have also become Feiyue's demigod.
Dyson joined Nike in 1979. He started as a store manager and is now a senior executive of Nike. He holds several positions in the sales and operations department and is also one of the strong contenders for the future president of Nike.
At this time, Dyson's car was driving through the business district of Los Angeles, just passing Feiyue's flagship store, and then saw a long queue in front of the door.
Feiyue Sports? Is it the sports brand that just appeared in recent years? There are so many people queuing up? Are they doing some promotional activities? Dyson said with a frown.
The assistant sitting in the front row immediately replied; Sir, these people are snapping up a pair of basketball shoes, which is the pair worn by Vince Carter in the dunk contest. These shoes are very popular recently, and they are sold in limited quantities. So you have to queue up to buy it.”
Limited sales? It's nothing more than a marketing strategy! Dyson curled his lips in disdain, and continued; But Vince Carter has such a high popularity, I never thought of it. I remember that Carter was in Puma before, right? Then he was poached by Feiyue Sports?
That's right. The assistant then asked, Sir, are you interested in Carter? Do you want me to send someone to contact Carter?
Dyson frowned and thought about it. Seeing that Carter was so popular, he really wanted to sign Carter to Nike.
After pondering for a moment, Dyson said, Send someone to test Carter's tone first, and see if it is possible to poach him to Nike.
Okay sir, I'll send someone to do it right away. Zhuo Zhuo said.
Dyson looked at the crowd queuing up outside the window again, and said, The rise of Feiyue Sports in the past two years is indeed quite fierce. Before we know it, it has already gained a high reputation.
The driver and assistant replied; The spokespersons signed by Feiyue Sports in recent years have been relatively successful. I remember that when Feiyue Sports spent 10 million US dollars to sign high school student Kobe Bryant, everyone laughed at them.
Now Kobe Bryant is not only the star of the Lakers, but also consecutive All-Stars. This year's Lakers have a very good record and have a chance to hit the championship.
If Kobe can lead the Lakers and win two or three championships, then this will be the most successful commercial endorsement in sports history, perhaps second only to our signing of Jordan back then.
Later, Feiyue Sports signed Tracy McGrady, although he was still a substitute, but he was only 20 years old after all, and he still had a lot of potential to tap.
If McGrady can maintain his current progress, he is likely to enter the All-Star. As long as McGrady can be selected as an All-Star, Feiyue's signing will be considered a big profit.
In addition, they snatched Vince Carter from Puma last year. Now it is less than a year, and this investment has brought very rich returns.
Carter is the top voter in the All-Star, and he gave an amazing performance in the slam dunk contest. He has already embarked on the road of a superstar, and maybe he may really become the next Jordan!
Dyson nodded: Carter's potential is indeed shocking. In fact, we were also very interested in Carter back then, but we were one step ahead of Puma. Now it seems that it was indeed a bit of a mistake not to win Carter.
However, Feiyue Sports' vision in selecting spokespersons is indeed very precise. It seems that we need to pay more attention to this point in the future. Once it is a young player who is favored by Feiyue Sports, we should pay more attention to it.
If they are really potential new stars, they might as well poach them directly at a high price. They are a second-tier sports brand, no matter how hard they compete, they will never be able to compete with our Nike!
James Bond is also on the phone with Li Weidong.
Boss, your judgment is very accurate. It is indeed the best time for us to launch Carter's signature sneakers after the slam dunk contest. Now the sales of this sneaker are very hot. Maybe it will become the best sneaker sales champion in the United States this year!
James Bond paused, and then said: In addition, I have already sent the information of this year's potential new stars to your e-mail. A detailed profile of you.
Li Weidong opened his mouth and replied: I have read the list, and there are no guys with any potential. On the Lakers side, the team has adapted to the triangle offense system, and O'Neal and Kobe have become more and more cooperative. This year's Lakers are very likely to win the championship, so we will still focus on Kobe.
The 2000 NBA draft was a very poor one. Among the players in this draft, only three players made it to the All-Stars.
Several of the more talented players are all glass people, and injuries completely destroyed their talents. And most of them quickly disappeared into the NBA. There are only a few sixth men who have continued a relatively long sports career.
The NBA draft has always been like this. After several big drafts, it is bound to usher in a small draft. Excellent young people either ran in the first few years or waited two years before they ran.
So every year after the draft, there will always be one or two rounds of parallel imports.
James Bond continued: Boss, there is one more thing that needs to be reported to you. Carter's agent inadvertently revealed to me that Nike, Adidas and Reebok have sent people to contact him.
Inadvertent disclosure? I think it was intentional disclosure! Li Weidong asked with a smile.
It should be intentional. According to Carter's agent, Nike Adi contacted him to tentatively ask Carter's price. They wanted to poach Carter! James Bond said.
Li Weidong thought for a while, and said: Carter turned from Puma to Feiyue Sports. We should not change jobs in a short time. For players, frequent changes of sneaker sponsors will also have an impact on reputation. Carter's agent People doing this is nothing more than wanting us to give Carter more resources!
I think so too, but I think we have to guard against this kind of thing. Nike, Adidas, and Reebok are all big companies, and their strength is much stronger than ours. If we really compete for the spokesperson, we may not be the opponent ’ said James Bond.
Yeah, you must be defensive! Li Weidong murmured, but he was wondering whether he should act first, find an opportunity, and ruthlessly pit these big brands.
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